Figuring Out Buyer Behavior No. 2 (ENT3003 Assignment 15A)

• The first person I interviewed valued money the most, so the price of the alternative is what matters to them he most when they're deciding. Since they are either not as well off with money or just that strict with the spending of their own than others, they would rather choose an alternative with a decent quality for a cheaper price than the better quality option that's also relatively more expensive. As far as where and how to buy this option, they are aware that it would most likely have to be a business to business deal with their manager's firm or they can simply go directly to an agency if they don't have a well-established manager, or a manager at all for that matter. Since this person values money the most, they determine the purchase to be a good/bad idea based on how much money they get back on their sponsorship deals and such.
• In the second interview, the quality of the product/service is what is valued the most. They are comfortable paying more money in order to get the best quality possible. As far as where and how to buy this option, they are aware that it would most likely have to be a business to business deal with their manager's firm or they can simply go directly to an agency if they don't have a well-established manager, or a manager at all for that matter. This person will determine how well of a decision they made based on their availability and the brands associated, since they value quality the most. As long as the agent isn't doing anything illegal to jeopardize the player's game status, and as long as the player sees sponsorship deals from well-established companies, then that's all that matters.
• A combination of both cost and quality are the factors that were equally important to the third person I interviewed. They didn't necessarily need to get the cheapest option or the one with the best quality, but one that met both needs equally is what this person valued the most. As far as where and how to buy this option, they are aware that it would most likely have to be a business to business deal with their manager's firm or they can simply go directly to an agency if they don't have a well-established manager, or a manager at all for that matter. While this person values a combination of factors, their evaluation will depend on how well both of them align with each other. To determine if it was a good/bad decision, this person will not only weigh their revenue from the deals, but also how well they're being represented as far as the reputation of the companies.

In conclusion, I learned a great deal from these interviews. People value mostly money and/or quality above all else, with little to no regard to style as far as sports agents go. As long as the service reels in the most revenue as possible, and generally from companies with good reputations, while also keeping the players on the field instead of sitting out or going through suspension or anything of that nature due to illegal practices, that's what is most important at the end of the day.