Idea Napkin No. 1 (ENT3003 Assignment 11A)

1. My name is Jose and I am in my junior year of undergraduate studies, majoring in business administration, with my area of specialization in sport management and a minor in entrepreneurship. I am a former United States Marine who specialized in supply chain management during my four years of active duty service. I aspire to put together all that I have learned, while also constantly taking in new information, and eventually applying that all to the business side of sports. As far as my business concept for the agency goes, it will serve as a starting point that ties in my business skills and experience into the sports world.
2. I am offering an agency that will not only support collegiate athletes in the upcoming "pay for play" era of collegiate sports, but that will also strive to be the agency that specializes solely on this new structure that will be implemented by the NCAA.
3. The target audience of my agency will all have one thing in common: making money off of collegiate sports. On one hand, the NCAA will be looking for an agency to sponsor as the model agency that will strictly enforce their strategy to get the most value out of everyone involved. The student-athletes, however, also will be seeking an agency that will get the most out of their newfound value and help them find a way to capitalize that value with sponsorship deals and other allowed opportunities tailored to their respective likenesses.
4. College sports is and will continue to be a juggernaut in the entertainment industry for years to come. The new structure to pay players can cause a significant decrease in the viewership and interest of these collegiate sports moving forward if it is not executed properly, however. All parties involved share the same sentiment that my agency will in striving to find a happy medium for all and not let any of it affect the play on the field in the process.
5. My agency will be able to confidently say that we know and only deal with the rights and wrongs of the new structure to be implemented by the NCAA shortly. This sets us apart from other agencies because they already represent professionals with totally different language in their deals. This can become a problem in that other agencies who have been working with mostly professionals will now have to change a ton of their strategy in order to properly represent a student-athlete under the NCAA and not get them into trouble financially by mistakenly treating them as professionals and going against the NCAA's strict terms. In that regard, we have the advantage and luxury to tailor our representation to fit the needs of the NCAA as well as its student-athletes.

At the moment, the first aspect of my business concept doesn't necessarily fit with the others. Despite my military experience and interest for sports, I currently don't have the necessary skills and tools that are needed to become an agent and/or run an agency. While I am confident that those skills will come in due time, this is quite clearly the weakest element of my business opportunity so far this early on.