Reading Reflection No. 3 (ENT3003 Assignment 27A)

1. The message that Peter Drucker tries to convey in his book, Innovation and Entrepreneurship, is that the most important way to be a successful entrepreneur is to be customer-focused rather than focused on the product. Identifying the market first and then tailoring the product to fit them is how to succeed.
2. The book preaches to focus on the customer, which is what we've been learning in this class. We have been taught to identify an opportunity and create our ideal customer for that opportunity before we go on and develop a product that tailors them and fills that want/need.
3. An exercise for this class, built around the teachings of this book, would actually be very similar to the customer avatar assignment. Focusing on the customer and learning everything there is to know about them is essential to being able to provide them with a product that will benefit them and that they will see equal value in.
4. Even though we already learned this in class throughout the semester, it is still quite surprising to see other professionals share this approach of being innovative in a product that tailors a specific audience rather than one that can bring in and create its own audience.